I think Hive is waiting on some tipping point to make it massive. Crypto in general may already be there, but stories of hacks, frauds and massive price swings put people off. I have been on here six years and it has been pretty solid. Almost all I have has been earned from being social, so I may be an example of what it can do. Not everyone wants to be a blogger, but some will enjoy the games.
For the price to go up we need lots more people using Hive as well as those who actually invest in it. I think the infrastructure is there and we just need the right sort of marketing. Then anything is possible.