Part 3/6:
A compelling incentive to encourage online purchases is free shipping. Consider making this offer temporarily during Black Friday to attract more buyers. Free shipping can be a decisive factor for customers considering whether to complete their purchase, increasing conversion rates and customer loyalty.
Plan Promotions Early
Start promoting your Black Friday deals well in advance. By announcing your discounts early, you give customers sufficient time to plan their shopping, build anticipation, and make purchasing decisions. Clear communication about what discounts will be available can help you capture early interest and prevent competitors from taking all the attention.