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Encourage customers to spend more by suggesting higher-value alternatives or product bundles. For instance, offer a more expensive, complementary product as an upgrade or create bundled deals that provide discounts when multiple items are purchased together—especially if those items are frequently bought in combination. These tactics can increase the average order value and enhance overall sales.
Simplify and Clarify Your Return Policy
Transparency is critical in building customer trust. Make sure your refund and return policies are clear, straightforward, and easy to find on your website. A transparent return policy reassures customers that they can shop confidently, influencing their purchasing decisions positively and reducing potential hesitations during checkout.