I think it might be a good idea to start with just a few ads, because people need to understand that the ads are meant to support the projects, and since many of them don't have sponsors or anything like that, the ads can be a source of income—a way to generate some revenue for the projects.
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In my opinion it's a win-win because creators earn long term from videos and watchers earn for watching them...
I saw how it works there—it's cool. I thought the ads were just for 3speak, but actually they keep 50% and we get to decide whether to keep the other 50% or share it with the community. I thought that was really cool.