A store should have the right to not bake a cake for no reason, for any reason. Otherwise, it undermines the free market. It is NOT good for business to NOT bake a cake because it means less money in the short-run and in the long-run. If you do something, and people don't like it, they can boycott you. They can give your store a bad name for not baking a cake. So, there is a FREE-Market incentive to bake cakes for EVERYBODY. Period. But you should have private property rights to bake or not to bake whenever you want. But if you say you will bake cakes for everybody, then you should do that. Otherwise, you become a hypocrite. If I don't like your store, I should not go to your store. But you want my money. You want my friend's money. So, it is in your best interest not to offend me for my religion, race, gender, sexual preferences, cultural values, the color of my skin, my gender, my sex, whether I was gay or not gay, whether I am this, that, or the other, it doesn't matter, you should have the right, the freedom, the liberty, etc, to do business with me, to buy, sell, trade, rent, lease, borrow, exchange, barter, etc, products, services, goods, etc, you should have the right to say no or yes or wait or anything. But it is in your best interest not to discriminate. It hurts you if you do discriminate. But you should have the right to discriminate as long as you have never promised not to discriminate. You should have the right to hate speech, to any kind of speech, etc. A business shouldn't have to tell you why they would deny your business. But they should also understand the risks that come with that.