In today’s highly competitive online market where each and every individual and business organisation are continuously fighting to promote their services and products through different online platforms and SEM (Search Engine Marketing) whereas create a best and unbeatable ad campaign is utmost important for making expected sales for your company.
But in reality, somebody gets huge success in this particular case and somebody gets nothing.
Why is it happening or better you can ask yourself what things you should avoid and things you should accept to create really one of the best ad campaign compare to your close competitors?
Whether it is Facebook ads, Google ads or Bing ads there are some principles and practices you must follow to create and launch any successful online ad campaign for online business.
From planning your campaigns to actually executing and reporting on your marketing strategy, there’s a lot that can go wrong. Also create a cost-effective and SEO optimized ad campaign is also need much more study and research.
Taking any bad step may lead to your online business towards failure. Your brand value can be hurt. So be very careful.
To resolve these all things there are some instructions that must be followed by everyone who wants to take taste of high success rate in their ad campaigns. Now it’s time to check them one by one
Know about your products and services :
The very first step before launching any ad campaign is to make good friendship with your products and services. It is highly recommended for any online marketer having a deeply knowledge about the products and services that their company or they are personally offering to the customers. Know exceptional features and benefits about your products and services carefully. It’s almost like knowing the overview of syllabus before taking preparation for the examination.
Find out most valuable points about your product so that people can be easily attracted towards them. USP (Unique Selling Point) is still today also 100% working and an effective marketing technic to grab customer’s attention very fast. It helps you to show your product as a perfect and needy one than others.
Make a proper action plan:
Now at this 2nd stage you must have a proper action plan depending on which you will promote your product and service. Plan is not just a plan it needs to be a detailed market research regarding your product.
Make a list of your plan regarding how many sell you are expecting, who will be your potential buyers, what will be the conversion rate and CTR (Click through Rate) etc. But here avoid unrealistic expectations that are difficult to achieve when you are just about to launch your first ad campaign.
Although it is a plan before starting your online ad campaign but at the same time you have to create a successful ad campaign that will be able to fulfill your desired and realistic goal. Plan can be used as an overview for your ad campaign. Also your action plan should be clear and goal oriented.
Select suitable medium of Advertisement:
After making a success-oriented action plan, now it’s time for choosing the perfect and suitable medium of advertisement.
And before we set up our ad we must have a brilliant knowledge about the different ad options each platform offers.
Somebody likes Facebook ads, somebody likes PPC (Pay per Click) of Search Engine Marketing, but at the end of the day it does not matter what you like or dislike because you need to make your potential buyer like and take action on your ad.
Anyhow in this rapidly growing online industry customers are surrounded with so many advertisements where your message can be overlooked. So keep this in mind we must select an ad option that can get easily clicked and generate more leads.
According to Google, “With millions of website, news pages, blogs and Google websites like Gmail and YouTube, the Google Display Network (GDN) reaches 90% of the internet users worldwide.”
So you can really understand the power of display ads.
Take competitive advantages:
This is the most valuable point here I am going to discuss with you as you know already that online business has been flooded with so much competitors nowadays. If you are not enough prepared to change yourself with the competition market then your business can be defeated by your close competitors anytime.
And what product and service you are thinking of selling online now, already thousands of sellers are selling the similar product like yours. In this critical scenario you may think that you will not get success.
But here is the funny things you can discover that may be they are selling their product online but how many of them are successful and being able to retain their brand value. Just close your eyes and take a long breath and then start figuring out your one or two close competitors. Find out their strategy, similarity with your product and service.
It will not only help you to improve your content quality but also give you enough knowledge to create a successful ad campaign specializing your target audiences, keywords, locations etc.
Fix your target :
For any ad campaign you have to have a target. Now here, target means from online advertisement’s point of view is choosing your potential customers who may show interest in your products and make a decision to purchase it.
You have to decide the target audiences (based on age, gender, interests etc.), target locations, duration of ad campaigns and also fixing the budget for ad campaigns.
Suppose you are selling a service regarding online MBA course, now here everybody can’t be your targeted audiences as MBA is a course generally and mostly taken by the students who are between 21 to 28 years.
Maybe after 30 years somebody can take this course. But normally 21 to 28 I have considered, so my targeted audiences will be 21 to 28, if location is there you can put it and also specify what will be the gender of your students male or female, know their interests, focus on your target keywords etc.
Use Compelling Copy in your ad:
In the online marketing industry the term ‘Copy’ does not mean any kind of copy paste work we understand generally, Copy is a collection of high compelling written words related to your product and services to start or to enhance or to extend a relationship with the customers that includes salesmanship in print.
More simply it can be defined as a technic to capture the attention of your audience and persuade them to take action you have specified.
Normally people will not come to you as a customer until and unless you are making them compelled to take a look at your ad.
An ad must have some powerful ability to catch people’s attention and convert them into your potential buyer. For making a good high compelling copy, you can question your buyer to take action. Also make them feel good by giving them savvy offers, free trial etc.
Make a copy that describe not only about your product but also tell about benefits and salient features of the product. Use simple words so that people can understand better.
At the end moral of the story is give your customers reason why they would buy your product or service?
Use good Graphics:
In this digital era graphics and images have just changed consumer’s mind. We can see people are more engaged with images but not with the simply write post describing your product benefits. As a digital marketer you must take this as an advantage for your promotions and all.
Study shows that images are more effective than boring texts. Not only today but since old days human psychology has tendency to be attracted to images and graphics. So keep that in your mind.
But to create an eye catchy ad maybe you need to use graphics, but there should be a limit; don’t apply any computer simulations that might confuse users. Try to avoid as much as possible to create ads that feature distorted images or images that are intentionally unrelated to the product. You don’t need to be manipulative; you should follow best practices to capture attention.
Because your target is to attract traffic, generate leads and increase sales. So don’t try to only entertain your customers but also capture their mind and brain towards your product.
Graphic has great ability to capture customers’ attention towards your product immediately.
Ad optimization:
Only creating good ad does not mean copy and graphics, yes these things are important but at the same time you must optimize your ad campaign. Ad optimization basically related with Search Engine. But be it Google search engine, Yahoo search engine or be it Facebook search engine the basic functionality for all search engines are same.
Here keyword plays very important role. You must make sure that you are using your main and focused keywords in the very beginning of your ad headline. Also use keywords in ad description. Optimize ad thumbnail if it is a display (banner) ads.
Another important element for your ad campaign is image. Images must be optimized appropriately for getting more eyeballs. Be it Facebook ad campaigns or Search Engine Marketing ad campaigns ads optimization is must using SEO (Search Engine Optimization) know-how.
According to Google, Never stop improving your ads. Always measure your ads’ results and figure out difficulties to meet your objectives.
Engage with your customers:
Customers in any business are considered as money. If you have customers then your business will touch the high peak. But at the same time you need to understand that building relationship with your potential customers is one of best marketing strategy to make continue profit.
In social media ad campaign you can see your potential buyers’ likes and comments over your post. Don’t feel that it is unworthy whereas it can be considered as perfect starting for your social media ad campaigns.
You must engage with them by replying their queries. At present moment you may think that they will not be your potential customers but try to make them feel that they are very important. That will help to increase click through rate as well as conversion rate.
Social Media Advertising platforms like Facebook, Instagram, Pinterest, Linkedln has amazing power to attract more and more potential customers by showing images based ad to their users according to their interests.
Even nowadays many Search Engine Marketing Professionals are taking social media as a correlated tool for building good brand awareness with its users.
Run your ad for limited Period:
For the very first time when you are launching your online ad campaign run it for a limited period. It’s important to test again and again with a lower budget to understand better the rate of return before investing a significant amount of money into any online ad campaign.
You can run it for 24 hours to check whether everything is going well according to your plan or not. If not then pause your campaign to analyze the problem, if it goes well then increase your ad duration and budget. It is a best practice where risk is very low and no fear of overspending your money.
Above mentioned these ten rules or better you can call it a perfect collection of instructions that not only partly but completely play a significant role together to achieve your goals and make you able to personalize your ad with your relevant customers.
Needless to say that, an ad campaign will not be able to bring your expected results to you unless and until you are making sure that the ad has been created following above mentioned principles and practices.
Also online advertisement giants like Google and Facebook give guidelines to their service or product provider to understand and execute each and everything successfully for creating their best ad campaigns for online business.
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