facebook, one of the most common social media will be the first to tell you that having a facebook brand page wont guarantee traffic to it. it involve daily posting of contents that aid interactions with people that visit the page. facebook's suggestions are listed below for winning posting practices;
- posting of content once a day will maximize reach. when you are posting frequently, it reduces the time needed to distribute each page post to your audience.
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- express the main message you want to dispense within the first 90 characters of your post to ensure your audience sees it when your page contents becomes an ad or sponspored story.longer messages will be truncated.
post at the right time. only you know what is right for your business, and you can make use of your page insights to bring what is working out. many restuarants. i can say the rigjht time the posting of the contents should be between 7am and 12am, while reatailers find that post between 8am and 2pm work perfectly. people go to the page most between 9pm and 10pm, while the 18-24 age demographic is the most engaged during this time.
it is very essential to digest this information, because as businesspeople, we have attentions spans that often favour what occurs during the workweek and during business hours. wityh social, you need to be always online and to some degree, you need people/ staff to support you by monitoring your social media community off hours and on weekends, with internal staff or external agency that commits to nontraditional work hours.
you can also engage a social publishing tools so this will enable you to write post ahead opf time and schedule them to be published to facebook,twitter and all others social media during off hours. but to be able to respond quikly to comments and questions asked by the customers. and to any potential social media crises that might pop up. you will have to engage more staff to support a non traditional schedule.
note: when you post to social media hot-spots, invite interaction, it will increase the number of people/customer that will view what you posted.
tactically, you can a kind stimulate relationship with polls,open ended questions, invitations to share photos or video, simple games like " what is differrent in these pictures " or guess the number of jelly beans". the simplest way of engagement techniquies,though it is responding to the comments of the members in a way that attract more responses and becomes a real dialogue. the social media agency, vaynermedia has good instincts for posts that will aid response. and vaynermedia is always testing and comparing posts for their impact on "likes", comments and "shares".