Dear Hivers
For a year, Volvo Trucks has been pursuing a powerful marketing campaign, masterfully orchestrated by the Swedish agency Forsman & Bodenfors. This type of web series of the live test is to show the qualities and effectiveness of the dynamic steering technology fitted to the latest generations of Volvo trucks.
First of all we need to keep this will not be a B2C campaign for a glamorous product but a B2B campaign for heavyweights but it is true that the kings of the road can unleash passions .
The epic live broadcast has up.And named The Epic Split, and was released in Spain airfield desert. with the participation, excuse me, of Jean-Claude Van Damme himself! success come and monumental buzz: in 4 days, the clip has been viewed more than 15 million times.
All this seems so perfect, that we immediately think of a trick! Well no, not at all. This is real JCVD!!
As proof, Volvo also broadcasts a clip, where its representative explains to JCVD what will happen and how.
This is therefore the 6th clip in a series that began last year. Climax? It's hard to imagine what a 7th music video could be!
As a reminder, , Volvo produced and broadcast the first clip in this series, shot in Croatia this time, where Faith Dickey, world champion and extreme tightrope walker, walks on a rope stretched between two trucks driving at the same speed. Equally impressive!
And if you are a fan, here are the addresses of the other clips:
Finally, for those who are interested, Volvo has also shot a purely technical video which explains the dynamic steering.
This will probably only be watched by a handful of curious people or professionals. But let's bet that the whole thing should boost Volvo Trucks' sales.
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Hello @adityajainxds
Thanks for socializing, I was unaware that Volvo was running BSB, no doubt it might be interesting to watch this type of live test web series is to show the qualities and effectiveness of this type of tech concept.
Kind regards, be well.