A very one-sided view on marketing. Millions of people may not want to have it if it isn't adopted as a currency. I think we need to both push and pull here, especially because other and increasingly similar currencies are being marketed as exactly that: convenient currencies.
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Steemit.com is a distribution system for a currency. If it is successful at that, other apps like marketplaces will do the job of giving people something to do with it. Steemit.com doesn't have to do everything.
I refer to my previous comment. I could do this for hours.