5 years ago, only 61% of companies used video as a marketing tool, then at the beginning of 2021 their number increased to 86% π
Video gives a good ROI 83-87 percent of the time.
And what else?
ππ» Increase in average time spent by users on a page.
ππ» Improving user understanding of a company's product or service.
ππ» Attracting potential customers.
ππ» Increase in sales.
ππ» Reduced support calls.
ππ» The percentage of video reposts is higher than that of text.
People watch online videos on average 18 hours a week. This is 7.5 hours per week more than 3 years ago.
Research shows that 69% of customers prefer to watch a video to learn about the nuances of a product or service, 18% would prefer to read a text - an article, website publication or letter βπ»
πΊ The video format is becoming more and more popular, and marketers, watching this, change priorities and in 90% try to include video in the company's marketing.
