πŸŽ₯ Video Marketing 2021: Req & Doc Report

in #marketing β€’ 2 years ago

5 years ago, only 61% of companies used video as a marketing tool, then at the beginning of 2021 their number increased to 86% πŸ“ˆ

Video gives a good ROI 83-87 percent of the time.

And what else?

πŸ‘‰πŸ» Increase in average time spent by users on a page.
πŸ‘‰πŸ» Improving user understanding of a company's product or service.
πŸ‘‰πŸ» Attracting potential customers.
πŸ‘‰πŸ» Increase in sales.
πŸ‘‰πŸ» Reduced support calls.
πŸ‘‰πŸ» The percentage of video reposts is higher than that of text.

People watch online videos on average 18 hours a week. This is 7.5 hours per week more than 3 years ago.

Research shows that 69% of customers prefer to watch a video to learn about the nuances of a product or service, 18% would prefer to read a text - an article, website publication or letter ✍🏻

πŸ“Ί The video format is becoming more and more popular, and marketers, watching this, change priorities and in 90% try to include video in the company's marketing.

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