5 years ago, only 61% of companies used video as a marketing tool, then at the beginning of 2021 their number increased to 86% 📈
Video gives a good ROI 83-87 percent of the time.
And what else?
👉🏻 Increase in average time spent by users on a page.
👉🏻 Improving user understanding of a company's product or service.
👉🏻 Attracting potential customers.
👉🏻 Increase in sales.
👉🏻 Reduced support calls.
👉🏻 The percentage of video reposts is higher than that of text.
People watch online videos on average 18 hours a week. This is 7.5 hours per week more than 3 years ago.
Research shows that 69% of customers prefer to watch a video to learn about the nuances of a product or service, 18% would prefer to read a text - an article, website publication or letter ✍🏻
📺 The video format is becoming more and more popular, and marketers, watching this, change priorities and in 90% try to include video in the company's marketing.