There is more to creating a great email campaign than one might think. It isn’t simply typing up a message and sending it out. No, you need to consider what goes into the message, it’s purpose, when you are going to send it, et cetera. Basically, it all boils down to knowing your audience. If you know and understand your audience, you will be much more likely to get through to them. They will feel like you are speaking directly to them and your messages will have meaning.
The First Email
The type of email you are sending carries a lot of weight when writing the email. If you are sending to a new audience then you probably want to keep the email short. In addition, you need to give them something. You need to build rapport with this audience and get them to trust you. A great way to do that is to ask them to do something for you. It needs to be more than clicking a link and it can’t be something extensive. Try to make it take only a few minutes of their time. Preferably less than one minute. Then give them something. A book, a PDF, a tip, video access, anything they might want. This will encourage them to trust you and also like you because you didn’t waste their time and they got something out of the deal.
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The Second Email
The next time you email them, you can lengthen your message. Now they know you are a valuable sender and will be more apt to read your email. Continue providing them with something of value. Give them information and show them some resources that they can use to help them with whatever they are doing. They will appreciate the fact that you are not pushing them to make a purchase. This, in fact, will make them more likely to purchase from you in the future because they don’t feel like you are forcing them to make a purchase.
The Following Emails
Continue emailing them at a regular interval, once every five days is a pretty good figure. It is frequent enough that they are always thinking of your brand and it isn’t so frequent that they will become upset with your emails. Always provide them with some great information that will be beneficial to them. Try and solicit their feedback or action to do something for you. In addition, every five or so emails you can offer them something to purchase. However, the rest of the emails should be informational based. You can include a “P.S.” with a purchase link in the other emails. However, as far as a sales email goes, only do that every five emails.
Check Out These Other Emailing Programs
Having a great email campaign comes down to knowing your audience and providing them with valuable information that they can use to make their lives easier. Get them to help you with something and give them something in return. Eventually, they will become a loyal customer and also help you promote your products simply because you have earned their trust.
For more great information take a look at the supplemental content on this website. and check out these great blog posts. In addition, feel free to connect with me on social media.
Thank you,
Spencer Coffman
SpencerCoffman.com
nice
Done upvote....upvote me too......https://steemit.com/jute/@atulboss/jute-plantation
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Great tips there, @spencercoffman. Many don't really look at email marketing as important, but once you master it, it's probably the cheapest way to re-engage leads, cross sell to existing clients, or just to move prospects further down the funnel.
I completely agree. One of the reasons people write it off is most likely due to the fact that they don't want to take the time to set it all up. It can be a hassle with the autoresponders, opt-ins, website integration, et cetera. Fortunately, there are many website plugins and software programs that can be used to manage email on your own. I've reviewed a some of them here.
Oh cool! Yeah, I've tried Rapid Mailer before. Easy to integrate into any WP sites.
Yes, Rapidmailer is a pretty good plugin. I've tried all kinds of mailing options. Arp Reach, MailZingo, MailWhiz, MailJeet, so far the best one is Arp Reach.
Arp Reach, yeh! I'm using Mailwizz too. Pretty dynamic and robust.
Yes, they are.
Ive tried facebook, google+, tumblr, pinterest, reddit, steemit (of course) and twitter to promote stuff. How does an email campaign compare?
It really depends on how you have collected your email addresses. If they are people who want to be emailed by you then the email campaign will have much more success. However, if it is simply a list you have collected through various opt-in forms and other areas then it will be about the same.
Usually, social media promotion is more effective for people because they have the ability to reach more people with social media than on their email list.
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Nice post
Thank you!
whether this is in the app ?
or just have to go through the site ?
I'm not sure what you are asking.
Hi @spencercoffman, this is so nice and quite convenient for users! Thanks for posting and keep updates! 👍
You are welcome. I'll keep posting great articles like this every 3 days.
Yes! looking forward to seeing your posts! 😀
You stared following me over 1 year ago! I was flagged as a bot, and I need your help to get my reputation built back up so I can share content. Any help or advice will be greatly appreciated thanks! Everything is documented in my blogs if you care to look.
thank you for following me in advance. i will upvote and comment on your every post if you do the same we both are new…
I'll do what I can.
thank you for following me in advance. i will upvote and comment on your every post if you do the same we both are new…
Please click here to view this post on my website and let me know what you think!
Thank you,
Spencer Coffman