Yeah no problem! There is usually room for an under dog platform that is similar but better in some aspects but that you can spend no extra time putting your content there as well.
For instance Bonanza.com is like eBay but better in a lot of ways. It is sort of like a "Me Too" type thing but the fees are lower and you can link your eBay or Amazon accounts to it and end up getting sales there as well at a better profit with no extra work!