Mobile application design is essentially the creation of a mobile version of a website with additional features. At the same time, the main task of developers is to create a user-friendly ecosystem with a perfect UX.
By downloading an application, the user is loyal by default: he has already performed the target action, and if he can solve his problem with the help of your service, he will use it on a regular basis. However, if at least one section on the client's path does not work or is inconvenient, the person will simply delete your application and never return to it.
This is the fundamental difference between the UX design of websites and applications: as a rule, the user evaluates the convenience of several web products, and even if the person did not perform the targeted action during the first visit, there is always the possibility that after a while he will return to your site. That said, re-downloading applications is the exception rather than a common practice.
Audience analysis and app UX design
Before moving on to the prototype, the designer must conduct an analysis of competitors, target audience and the tasks facing the application. For example, if the target audience is women, then the buttons and other elements of interaction can be made smaller, if the men are larger. Most users use their thumb to press on the screen, so such a small detail will help the male audience to interact more comfortably with the service.
At the stage of UX development, the designer must think over the entire user journey from the initial acquaintance screens to the implementation of targeted actions, of which there may be several in the application. As a rule, User Journey is a branching tree of possibilities with different functionality: subscribing to an application, contacting support, reading text, paying for goods, and so on. And each "branch" should be well thought out already at the prototype stage.
Usability testing
An important stage in UX design is testing the usability of the finished interface. It includes the evaluation of the prototype for a number of parameters:
• efficiency - achievement of tasks by the user;
• effectiveness - the time spent on achieving the goal;
• satisfaction with the quality of service and user experience.
The simplest option for conducting test sessions would be to create clickable prototypes in Figma and record the process of using the service with subsequent feedback. However, there are more advanced services that broadcast the process of user interaction with the application in real time, for example, Userlytics, TryMyUI and UserTesting.
After that, the designer's https://www.halo-lab.com/services/mobile-application-design-serviceshttps://www.halo-lab.com/services/mobile-application-design-services mission in creating mobile applications is considered complete.