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it's all because of this bizarre revelation of what Jerry is REALLY all about that initially destroyed the buzz for many... this was right when STEEM value was first collapsing:
https://steemit.com/dlive/@jerrybanfield/8c68f6b0-763a-11e8-827c-49f76fdbeab3

I couldn't watch because the link was unsecure but...I'd read through the comments. Pretty brutal. Not sure what he said but....it couldn't have been good.