you can argue that it initially took quite an effort for the normal layman to acclimatize to the facebook ecosystem too, only that has already passed and the only people who are still new to Facebook are kids who will eventually sign up to Facebook (Probably, facebook is shit anyway and they like Tik Tok better).
I wont worry about about UX though, it's just a matter of entrepreneurs figuring the best Dapp that uses Steem Blockchain in the back end. Current Dapps are still quite not there yet since it looks like everyone is trying to reinvent the wheel.