Once you stop, you don't miss it, and wonder why the hell you did in the first place. It's hard for me to completely quit as the hubs has that English streak in him that requires at least weekly beers, but I'm managing to curb that quite well as well. Definitely doesn't serve our higher selves.
I love how powerful the mind is - I'm a big believer in jsut telling myself another story. That's how I gave up tobacco - just said I didn't smoke anymore. Of course those first weeks are hard as you're breaking brain patterns but once that's done, it's done.