Thanks for the comment... we had made a conscious decision on the rewards and were upfront in our launch post that it was temporary and would be reviewed...
We've set the reward distribution to the favor of the content creator. It will stay like that for awhile and may change. The rewards are set at an exponent author curve of 1.1. The rewards will payout at 60% to authors and 40% to the curators.
Based on the feedback we changed it, sooner than we had thought we would. The beneficiary is set so that we can continue to add features and cover some minimal expenses.
Since launching, because of that beneficiary, we have been able to add the POS reward to benefit community members that stake their tokens. Allowing us to add that feature was a direct result of that.
We are looking towards the long term ... coming and going, ups and downs are to be expected over the short term.
We will contribute back rewards on purchases going forward.