I believe this is occurring again on a larger scale with a focus on communities and projects. The Steemit account has been powering down into multiple other accounts, one of which is @misterdelegation. From there millions have been delegated out to things like Steemcleaners, Utopian, Sndbox, and more.
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Supporting worthwhile projects in this way is fantastic. However, there needs to be a lot more done to support the research and countering of abuse, all with the community having more influence in how that is implemented.