YouTube promotion

Central Bank of Poland (Norodevo Bank Polski or NBP has paid 90,000 PLN (Polish Zloty) for an online smash against cryptokurization investment in collaboration with the country's financial supervision authority (Komeja Nadzoru Financivo or KNF). This money went among others, a Polish YouTube content network that represents many popular young local content creators.

On 9th December, the title of "I Love All Money ?!" reflecting the investment in Cryptokukrans in a negative light, with more than 9 000 customers, on the channel of Marcin Doubl, a Polish YouTube clown. There is no silly video with the title. The film, which is already on more than half a million scenes, has been marked with hashtag #Uvajankripetovaiti, which is associated with the website set by NBP and KNF, it is to say that "virtual currency is not money" and Similar warning.

product placement

As the local reports pointed out, the video was not marked on Youtube as “including paid promotion”, and there is also no mention in its description that it is part of the campaign for which the NBP paid. The material paid for by NBP was also published on the Polish Planeta Faktów channel on Youtube. Furthermore, judging by the quality of the content, its distribution channels and its creators, the smear campaign appears to target young kids.After one individual sent a question to the NBP about campaigns financed by the central bank, the NBP replied in a letter dated 9 February and admitted that it “carried out a campaign on the issue of virtual currencies in social media.” As mentioned above, the campaign cost 91,200 PLN worth about $27,000 in taxpayers’ money. In addition to Google Ireland (which owns Youtube) and Facebook Ireland, its beneficiaries were Gamellon, a Polish Youtube partner network focused on gaming channels.