H & M's family has to move for safety reasons

Just under two weeks ago, the H & M website offered a green hoodie for children for £ 7.99: a little black-skinned boy wore it and the printed "Coolest Monkey in the Jungle" logo on it. on his stomach.

The Swedish fashion chain was therefore heavily criticized in the social networks, the charge was: racism . The company then withdrew the ad and apologized "sincerely to anyone who violated this."

However, that was not enough for many: The stock fell to a nine-year low , some celebrities ended the cooperation, and in South Africa, several H & M shops were devastated and partially robbed in protests - after which the group closed all business in South Africa.