This doesn't surprise me. It is just bringing the sort of social spying and control through fear that has been part of the Chinese political system for decades into social media. These 'social scores' already exist (particularly for minorities). I wonder if Tibetan nomads will be allowed to roam free and have as many horses as they want if they can get a good enough 'score'.
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I agree, in some ways it can be thought of as a 'good' thing since it brings the control right to the forefront of everyone's mind and from there it can be transformed - however, if it is blindly accepted as 'good' then it might be difficult to predict exactly what form of nightmare will be unleashed!