Most folks are glued to the phones and consuming content anyway. That's a huge market there, and a lot of them are throwing their money away. Even Youtube now is offering subscription services. Wouldn't be impossible to redirect some of that money this way. People are reading ebooks, online magazines like Nat Geo and everything else. There's billions out there.
I'm sure there are plenty of ways to attract people but it works best when more money is coming in than what can go out. Something like this setup, there's no time to waste. It's a gold mine out there but everyone has to keep digging for it.
I think when people get around the idea that they are really wasting money on entertainment, the idea of Steem economy will start to click for many of them.