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was that the clickbait meme?

It’s a common headline on Facebook.

10 things other than sex your girlfriend wants to do in the bedroom, you won’t believe #6!

Some shit like that usually.

Are we on the click bait era already?

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The title is 90% of your post, this is true regardless of your media.

Indeed. But good titles isn't the same as clickbait. Clickbait is shitty and lazy work.