Consider that trying to find an audience with people that are already steemit users might not be the best strategy. You should be bringing in audiences from other social networks/websites and converting them to be your steemit followers. If you're relying only on people that are already here, it'll be harder to get a following
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I am actually in the process of trying to do that but since many still haven't truly tried to understand what it is, not to mention that it's not as simple as Facebook, some are just kind of put off by the site. I'm just hoping that Reddcoin catches on through Facebook
Hopefully when they introduce communities here it will help with finding people who are into the same things. I've tried to get some sports talk going without any luck so far