I think few realize the size of potential market here & how many barriers have already been breached by these guys. They are all-stars & I'm betting on them being massive disrupters in this space.
Add to that the fact they are not greedy (limited their ICO to 30 mil) and have an incredibly open/participative corporate culture- makes me believe in them & want to support them even more.
I am amazed that people are only focused on what OMG offers the cryptocurrency space. It may retransform banking and payments for people who never plan to buy decentralized currencies like Bitcoin.