the companies promoting keto products dont have a copyright on the keto diet itself... many people started to see results with it and share the truth about their results, so it is only a matter of time before companies would want to tap into that demand and produce products for them in shakes, protein bars, etc and all of a sudden it seems 'trendy'. it isn't so much of a diet plan as it is a natural mechanism that our bodies have been designed with for burning an alternative fuel source. I see it as being more about embracing a new healthy lifestyle, and getting over the decades old habit of stuffing your face constantly with carbs. Forming new habits completely and it takes time, not just a sprint or temp fad for sure. For me it has never been about weight, just health. though some might say those are same same.
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