The company has its roots in Japan and is a project that incorporates current trends associated with cryptocurrency and other online communities. It is very influenced by social networks. Patron plans to tokenize the influenced aspect of Internet social networks to help connect brands with the appropriate influencers.
Nowadays, people are more likely to trust social media information than to advertise a product on a billboard, in a magazine or on television. How does it work? Very simple. Who is this blogger? He is a simple person, like you or me, with the same requests and desires. Absolutely not interested and fair. All this distinguishes and offers the advantage of promoting products through these television channels and other standard forms of advertising. The emphasis is not on advertising itself, but on personality. Because people tend to trust those in whom thousands of people trust. It is more likely that the readers of this blogger or youtubers will become their satisfied customers.
In the end, it is almost always a win-win situation for both participating parties. And social networks and brands end up having much more scope than before. It also allows the public to obtain more information about a brand or product.
PATRON offers an excellent solution for influential people and for campaigns that wish to successfully promote their products and services. PATRON is the exchange economy for influencers. Using the Blockchain technology.
With respect to the cryptocurrency, PATRON is an open source cryptocurrency, PATRON COIN (PAT).
PAT is the standard and common currency, used within the PATRON PAT ecosystem is implemented in the public Ethereum Blockchain, as an ERC-20 token.
Transmit everything at the same time
The company is developing an exchange economy system that could work similar to Airbnb, with "Hosts" buying influential positions, Cointelegraph previously reported. In addition, the PATRON application for smartphones allows social media influencers to stream live videos simultaneously to more than 10 different platforms, including major social networks such as Facebook Live, Periscope, YouTube. This system could give users a regular way to increase opinions and grow their audience.
According to PATRON, the company is celebrating the fact and now they will be on the list in HitBTC, one of the main exchanges of cryptocurrencies. This means that they will have greater publicity and may also charge a premium for their token. A liquidity premium is the marked price that results from a security that is negotiated more easily. Illiquid assets such as real estate and physical assets are valued as less, due to the greater risk that comes from their liquidity.
HitBTC is a European exchange that has been in operation since 2014. It has a large number of currencies and now they are delving deeper into dealing with altcoins. The listing of Pat Coin in your service could help PATRON to spread and increase the amount of money collected in your Pre-ICO and ICO.
Long-term goal
On February 14, 2018, PATRON began its Pre-ICO, and on March 1, 2018, it will be opened to the public. This part of the fundraising phase is about raising the money needed to achieve your long-term goals.
With the rise of companies like Instagram, Snapchat and YouTube, personalities can reach more people than ever. And with the scope comes the ability to sell things. The entire market of influence is based on these personalities helping companies to advertise their products in exchange for compensation.
According to PATRON, the market is quite opaque ... it is not easy for influential people to find customers. This created the business of being an agent and connecting both parties, but this comes with fees that can add up.
PATRON aspires to become the company that makes the intermediation of agents unnecessary and provides a new means for the market of influence. The company intends to use the money from its ICO to hire the necessary developers to build the application and the protocols that will be used in its platform. In addition, he wants to build a presence in San Francisco to benefit from the network effects that occur there.
Launch of PATRON
On February 14, 2018, PATRON began its Pre-ICO, and on March 1, 2018, it will be opened to the public. This part of the fundraising phase is about raising the money needed to achieve your long-term goals.
With the rise of companies like Instagram, Snapchat and YouTube, personalities can reach more people than ever. And with the scope you have the ability to sell things. The entire market of influence is based on these personalities helping companies to advertise their products in exchange for compensation.
According to PATRON, the market is quite opaque ... it is not easy for influential people to find customers. This created the business of being an agent and connecting both parties, but this comes with fees that can add up.
PATRON aspires to become the company that makes the intermediation of agents unnecessary and provides a new means for the market of influence. The company intends to use the money from its ICO to hire the necessary developers to build the application and the protocols that will be used in its platform. In addition, I want to build a presence in San Francisco to benefit from the network effects that occur there.
What is PATRON?
Influencers and social networks (SNS) users can publish, find, save or sell influencer data on PATRON's reliable platform, either web or mobile. PATRON is a unique place for those companies that influence social media.
Its features include:
Develop a platform to boost the profitability of the use of C2C / SNS shared media.
The sale and purchase of influence.
In addition, it focuses on the Monthly Subscription and Sharing of Influential Persons. SNS All Live-Powered by Switchboard and SNS Media Sharing Economics and Simultaneous Live Distribution Service
The mission:
We aim to achieve a growing global effect at the level of Apple and Google and to introduce the promising technology and influence of Japan into new destinations. Over the past four years, we have worked with influential people and with the media. We build the network, the accumulated experience and the technological knowledge necessary to make this dream possible.
Financing Objective:
Creation of products:
"PATRON" mobile and DAPPS. In addition, the costs of developing complex influence platforms, labor costs, fundraising and advertising are included.Worldwide expansion:
Creation of PATRON in Silicon Valley.Toyo Influential Center:
Representation of influencers and future influencers, marketers and engineers in Tokyo, Japan. Equipped with movie theater and work area.
PAT Token
Price PREICO 1 PAT = 0.28 USD
Price 1 PAT = 0.14 USD
Available Bonus
Reward Available
Ethereum Platform
Accepting ETH, BTC, LTC
Minimum investment 0.01 ETH
Soft cap 4,000,000 USD
Hard cap 35,000,000 USD
Country Japan
Whitelist / KYC KYC
If we went back only a few decades ago and thought about how things have changed, we would find many differences, for example, in money. We get used to paying with credit cards, but nobody could predict what would come next.
The arrival of a new monetary value, which we know today as cryptocurrencies, is a decentralized model that works through the chains of blocks and that is becoming increasingly entrenched in the financial systems of the world.
Nowadays, social networks offer an alternative to traditional media and even allow people to get more personal. Focusing on specific population samples allows you to effectively carry a commercial message. It is not surprising that someone thought of the possibility of enhancing this new way of doing business, precisely through the ICOs, ie Initial Offers of Currencies.
The ICO of PATRON
The Japanese initiative PATRON is a new platform based on blockchain that aims to support people with many followers in social networks. The project seeks to create a complete ecosystem where influencers and users of social networks across the globe can publish, discover and request the exchange of information on social media on the Internet and through the use of mobile devices.
Influenders are often in the crosshairs of complicated contracts and commitments, which usually go hand in hand. For this reason, Patron wants to help market these services more easily.
Advertising marketing through influencers has skyrocketed in recent years, thanks to the fact that the major commercial brands have recognized the importance and good results of investing through this new breed of celebrities. However, despite its great growth, this new marketing strategy in the networks is still a new frontier for most brands. It is known that three-quarters of the influential people of Instagram are in an age range between 18 to 34 years.
These data are of great importance, since 30% of consumers are more likely to buy a product recommended by an unofficial blogger, since consumers can relate more closely with them and assess their opinions much more than if they were of celebrities.
We could say that there is a market in gestation with immense potential, but it is evident that microcelebrities need a platform in which they can be located more effectively by brands and thus sign contracts in a safe and secure environment.
Product of this need has emerged Patron, with a global vision of the business, which makes it attractive for all parties. This offer has aroused great interest, and already in its private international sale reached the amount of 10 million dollars. However, the expectations go much further, as the Japanese startup officially launched its pre-ICO sale, with an ambitious goal of 20 million dollars.
The maximum total of the project is 40 million dollars, amount with which they hope to develop the three phases of expansion of the project:
Pay the staff responsible for developing the applications and infrastructure.
Invest in the creation of physical offices in San Francisco, California.
Start-up of studies and work areas for influential people in social networks.
In conclusion, this type of endeavors jeopardizes the business of traditional intermediaries, that is, of advertising agencies that kept a good portion of the revenues. But Patron's proposal shows that there are more efficient ways of doing things, being a good example of technological innovation, with enough power to disrupt an old model of making money and generate greater profits for influencers, allowing sponsors to reduce their expenses.
PATRON TEAM
Being an influencer of social networks is something that is fashionable, and is that many young people and others not so young, want to appear on social networks doing what they like and thanks to the power of communications these people manage to become all stars, followed by millions of people, which translates into profitability, money and payment for promotions or advertisements. In a few words, social networks are the current TV, in fact, people now spend more time glued to their smart mobile phone than to a TV, so that better than advertising on TV is advertised in the channels and social networks of These influencers, who can now manage their profits with block chains.
Blockchain platform for influencers
For all the above, has already appeared a platform based on Blockchain, which seeks to increase the profits of influential people in social networks, this, by eliminating their dependence on intermediaries, conducting their business directly and through a form very secure payment.
This blockchain platform for the influencers of social networks is called, Patron, which, hopes to become an "exchange economy" where fans or followers can collaborate with their favorite influencers and even participate in their videos.
On the other hand, sponsoring companies that seek advertising on social networks will not negotiate with advertising agencies that take commissions, but rather directly contact the influencer under an Airbnb-based business model called "exclusive ambassador contract", contract that can be recurrent or permanent, which guarantees the contracting company that the influencer will make videos with advertising allusive to their product.
Patron aims at micro-influencers
The Japanese company that created Patron, has placed emphasis on the "micro influencers" who manage a specific theme. What does not prevent mega-stars from social networks migrate to this platform to obtain greater profitability, direct contact with their fans and their advertisers.
Patron is associated with the big ones.
Patron as a platform for influencers, announced that it has reached an agreement with BANKEX, a financial technology company, which will allow it to become the "first international partner" of one of its services.
BANKEX expects this Blockchain technology to help achieve transparency in the advertising of blogs, with prices and clear instructions on what the advertiser expects the influencer to indicate.
More information and resources:
- Pattern website:https://patron-influencers.com/
- White Pattern:https://patron-ico.io/doc/patron-wp-en-01-20180423.pdf
- Telegram pattern:https://t.me/patronicoen
- Facebook of the pattern:https://www.facebook.com/patroncoin/
- LinkedIn Patron:https://www.linkedin.com/company/patron-ico/
- Bitcointalk pattern:https://bitcointalk.org/index.php?topic=3019979.0
- User demo:http://patron-demo.collabo-consul.com/
PATRON VIDEO
patron2018
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