You know, the lack of transparency in managing what is the public trust (and, of course, what is in the public interest) runs so deep that we take for granted that it is normal and right. This project challenges and questions that tradition/assumption. What do funders have to hide? Shouldn't be anything, right? It's all in the public interest... or should be.
Also, we're especially keen on not only funding the "best" project, as defined by our criteria, but (I hope, anyway) the one that will continue to leverage STEEM and the power of Steemit.