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Did you manage to read its white paper?

Yes I have read the white paper. I like the curation aspects . I was going to invest in the ICO but they had no road map for spending which was a little worrisome . Let’s see if they can deliver a product . The world is waiting for a simple blockchain based Instagram alternative . So they will do well if they can deliver on their promises as the time is right.

I haven't read the white paper yet, and until recently, I was thinking that this going to be a busy.org-style app to access the Steem blockchain. Man, this could be huge!

No its will be built using a SMT ontop of the steem blockchain. It will have curators for each of the trending categories who are voted in by the users and they have delegated power (like steem power) from the platform so they can up and downvote content on the trending. Addresses a lot of the issues here. Similar to what ONO is planning on doing (ONO will be built using a token ontop of EOS). APPICS will be good for steem price still as they have to hold steem in bond to obtain bandwith on the blockchain.

Very interesting stuff! You are far more knowledgeable in these matters than I am :)

Do you hold any EOS tokens? I wanted to buy some last year but I couldn't figure out how to do it.

So, once EOS launches, Steemit is finally going to have some competition. That's probably a good thing.

I don't hold any EOS; but competition is always a good thing.