It's changing the way companies operate. I've heard of BMW charging a subscription for things like heated seats. It probably costs them little to fit the hardware. I think it can be similar with some software packages where you pay extra for certain features. You want to shift units, but some will be willing to pay extra for those features.
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I saw something about the BMW heated seats. Apparently all the cars have the heating system in the seats already and you have to pay more to turn them on? #wtf
This to me seems like the lunatics have taken over the asylum?
Ready installed hardware is one thing but upselling software 'features' as an option to use it seems disingenuous to me.
Where will this insanity end?
It seems you do not actually own a car when you buy it these days.
Yep there is a lot of this sort of thing going on. Look at the computer game companies or any commercial software. You never own anything just a license to use it.
Microsoft have been doing this since the beginning way back in the MSDOS days.
What was that quote that's been doing the rounds from the WEF.
You can bet your bottom dollar someone is going to own everything?