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I'm seeing such poster for the first time in my life and I'm baffled (nothing attached). It could be idiom or parody. Enlighten me more would be appreciated sir.

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Well, it sounds like when you see a sign that says sex, your first thought is to go to a motel, which is a place associated for "cheap sex" :D

Not really....it depends on the content in which the phrase is being used. In addition, the full understanding of an article will be known only by the writer; readers could just comprehend slightly.

I stand to be corrected sir!

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