I'm looking into research that makes me reconsider how I'd approach marketing a cryptocurrency at the intersection of art, community and AI. Many people are still stuck on the impression that a memecoin must rely on memes and banter within internet circles in order to gain recognition. It could not be any further from the truth.
A story like this would not be featured here, hereor hereif there hadn't been anything more than memes. In fact, almost exclusively, the headlines are discussing the AI aspect of the development. As a crypto user of six years, I found the decentralized coordination most compelling.
Which brings me to the task of spreading the message.
What exactly do I tell people?
Tipping The Story
The story's largely accumulating mass media attention for the reasons I found in the book I haven't finished by Malcolm Gladwell.
It's spreading like wildfire because:
- the story's "sticky": guy used AI to make a 20M dollar memecoin? he spent 69 bucks?!
- the context: he spent more, in reality, still failed and a community of 50 or so crowdfunded it
- the key few: connectors, from Rhett's network and beyond, mavens, those who how to liquidity pool and transact from DEXes, and salespeople who pitched to others to join
That's all well and good, but I've been talking about this for ages. What's the point.
Sharing Stories
The difference between this token and a lot of other tokens is its compelling story. And I vehemently believe, no one is going to share it better than people just communicating the facts. You either resonate with the guy because you know what it's like to do something for years and not getting recognition, you appreciate how I moved closer to his daughter's school with his returns from the project, or you admire how a group of people lifted him up from failure.
Some things you do not care about include but are not limited too:
- cost of gas
- ZKsync technology
- delegated proof of stake
Or maybe you do, but the point is, the stories within those things are less human, less relatable than anything else. HIVE does have a sticky story, helping people build boreholes, for example. It could lean into that to get going, but then the other elements would have to come together for that perfect storm to emerge.
In any event, I will continue to provoke others to remain human; share their stories, their vulnerabilities and share their onus for participating, both in the project and in crypto. With a challenge to tell their story, as is inherently human behavior, I believe the next threshold for this token to manifest will be cleared with flying colors.
Along the way, though, I'm bumping into frictions in organization, transparency, coordination and budgeting. However, I'm satisfied with my mission, vision and day to day activities for the most part.
An interesting statistic, from a Nielsen study. In response to the question:
TO WHAT EXTENT DO YOU TAKE ACTION ON THE FOLLOWING FORMS OF ADVERTISING?
"Recommendations from people you know" made respondents take action eighty-four percent of the time.
Imagine if you heard this story from someone you know?
Only we humans can add value to this blockchain, HIVE!
I'm telling you: We are Gladwell's 'Cool Kids Club'
Dunno dude, the only reason I joined Steem was because my brother wouldn’t stop nagging me until I did… after i made the first couple of posts and didn’t get how it works I left for more than 7 months. Only nagging further from someone I met in the beginning and a HF that brought higher author rewards made me come back.
Nagging definitely works on people like me :D