Gaming is an excellent way to try and onboard people in my opinion. Think our former League of Legends division head in one of the discords I'm in invited in over a dozen people into the discord. People start talking about their game and then they see people writing articles and other gaming content. A few then wanted to give it a try as well. Most went inactive but they had no idea they could make at least a couple bucks writing content without having to shell out costs of running their own website.
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Steem monsters is going to be incredible for onboarding.
People keep talking about PoE in the community I'm in. So I've opened up a discord channel for it since a couple more are going try out the game You are more then welcome to join if you like. The discord link is at bottom of my blog.