you right the interface of steem is suck now, but the technology of steem is very powerful, making better interface should take some month or years, i mean facebook interface were very lame at the beginning and it's still beta version here.. so i am a big beliver on steem which is actually the one of few altcoins that power something -social media, maybe few more like ethereum and BAT and melon but this curreny has product behind and very good one with shitty interface compare to other social media of course(instegram whatsapp and more)... :)
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I totally agree, that when users can help each other and reward each other for their work instead of a big company getting the money, that is a great thing. If people keep working together on steemit it will become a prosperous place for us all. Since you mentioned BAT you should check out Adex, they are similar, I think they have a big announcement coming out this month too