I feel like most of the increase in Steem's price is currently coming from the general market pool raising in the crypto-world, not cause of Steemit itself. The introduction of communities and the ease of convenience to create new accounts, they might help for sure. But the one thing that I personally await the most, and can potentially be a real gamechanger, is once SMTs arrive. It will bring forth communities in a broader sense, as well as bringing in new investors.
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Maybe also do a campaign to get bigger noob exchanges like coinbase to offer Steem?
I believe Coinbase only has 4 currencies, so them adding Steem while be very unlikely. A lot of the larger exchange sites do have Steem though. Utility is what matters in the long run anyways.