I think the sudden pump of hive coin is because it is Is it listed on one of the biggest global exchange,that really help hive to go viral
Hive has it been listed on most known centralised exchange long time ago. Binance,gate.io,kucoin,huobi etc
But this pump is of recent.
The pump is likely caused by the recent hivefest done
Anytime hive is doing something special like this there is always a sudden pump coming to it and that have it is always been if hive is doing something special.
When listed on exchange it pumped,when unleashing it's trade with busd it pumped also