War of the Words
I like that summary!! We love to believe what we want to believe.
If you say something that is 90% true, and 10% believable fiction, people think ... well, I know that most of that was true ... so it must all be true. It's a tactic that's been used by marketing for years to nudge people in the right direction.
For me, the most memorable story I know of a similar phenomena was back in the 1930's, a man convinced some doctors that you need bacon for breakfast. The rest is history... (One Source there are many)
People are easy to manipulate when they want to be manipulated.
"you have lovely eyes"
"do you work out?"
Pander the ego, make people feel attractive, intelligent and correct and they will buy in.