Associative Search Method
The method is suitable for creating ideas from scratch. For example, to develop a video or animation. The essence is to find as many associations as possible to the object under consideration and to connect the concepts.
how
Prepare a dozen random words. You can use stories, tweets, or images.
Assemble the team and formulate the problem.
For every harvested word is given for a minute. During this time, the team should give a number of associations.
Try to think big, to allow ridiculous associations.
Record each association on the board.
Continue until you come up with an association for all the words or you will not get enough to solve the problem.
Use the information received for the intended purpose.
Say the first thing that comes to your mind. If you are at a dead end, just change the word. It is better to use words that are not directly related to the problem itself.
Beasociation
This technique is the reverse of the previous one: you will have to look not for associations, but, on the contrary, combine ideas that are not related to each other. You will need to compare the task with the already known process from a completely different sphere.
State the problem.
Draw a table with two columns. Write in the left several processes that are not related to the task. In the right column, write down the processes that are related to the task.
Find the parallels between the processes in the columns. Think about how you can use these mappings to solve the problem.
Fix emerging ideas.
After the break, select the best ones and modify them if required.
This is how your table should look if you want to give a friend a picture, but do not know what to draw.
Not relevant to the task Relate to the task
Hunting for a bear Select materials
Dry-Clean Duvet Choose colors
Painting a fence Draw a picture
Prepare oatmeal porridge
To wash with spring water Present a picture
Pour petrol Write greetings
Write a complaint Pack a gift
Success depends on the ability to treat processes abstractly from each other. By breaking the patterns of thinking, you will find connections between unrelated concepts.
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