I believe people are smart and will know who to support. On the long run, it will level up by itself. A lot of spammers trick me once or twice but I find them over time and even if they get a buck or two I'm not concerned. We want distribution after all and it's not easy to start on steemit. A lot of people coming from different cultures and have different values. Begging is a normal thing in some countries for instance.
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Ah yes, the "different cultures" thing does play into the mix, and very much so. I often used to wonder why our members from the Nigerian community seemed able to figure out "posting and engaging" while others from certain Asian countries often "begged for votes." Different cultural values.
Being Danish, I find "self-promotion" loathsome; yet it's an essential part of social media. If I had a "more American" (meaning US, more than Canada) mindset, I'd probably be doing a lot better with my blogs and even my Steemit efforts.