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There is much to explain (maybe).
1st off why would anyone make use of the Hive chain besides us bloggers who are here already?
It offers nothing that is not available anywhere else. Don't come back with the free transactions as that is bollox, There are hidden charges to using Hive tokens, exchange rates. Until the token (HBD) can be used daily, without fear of loss in value. Hive offers nothing special.

HBD is the key to Hive going main stream and out competing bitcoin.

This cannot be done by a corporation like Starbucks making use of HBD. The withdrawal of support from that one company would kill the chain. Starbucks would not be an end user. It would always be turning HBD/HIVE back to fiat. Weakening the value of HIVE and possibly HBD.

The end user is the entity that does not need to convert the HBD/HIVE to fiat to survive. The only way this can be done is by creating a Hive Blockchain Support. This would be the end user.

Although initially, this would mean the conversion of HBD to FIAT. Long term it brings about the end user were FIAT is being converted to HBD/HIVE.