Rento aims to develop a sharing ecosystem that dramatically increases the reach of the sharing economy beyond the existing industries, such as transportation or hospitality. Rento plans to develop a platform that makes the sharing of everyday products and services easier, as well as implementing sharing across different industries. Additionally, Rento utilizes blockchain technology to secure international transactions and smart contracts to facilitate security deposits.
Rento's Marketing
TARGET MARKET
Rento is positioning itself as a prime sharing platform for smartphone users. Considering the ubiquitous smartphone penetration in Europe, especially Western Europe, this holds the right demographic mix for Rento’s launch.
Smartphone Users
The smartphone revolution has opened multiple business opportunities for enterprises around the world. The average smartphone user has 35 apps installed on his phone and uses approximately 9 apps every single day.
The ideal clients for the Rento Platform are:
● Smartphone users looking for things to rent
● Smartphone users looking for services
● People who have items they do not use and can profit by sharing them
● People who want to buy an item but know that they will rarely use it
Business and Service Providers
Business and service providers that are ready to market their services to a growing number of smartphone users represent another critical client base for Rento’s Platform. During its initial phase, Rento is planning to target businesses that are already involved in the sharing economy. It includes hospitality businesses, car rental services, office space providers, and similar services. Additionally, Rento aims to market its Platform to construction and hardware businesses that can profit from renting their unused resources or manpower.
COMPETITIVE LANDSCAPE
● Airbnb: Airbnb is one of the biggest names in the sharing economy. It allows people to rent their unused spaces to tourists/guests. According to the recent data, it has over 2.9 million hosts and there are more than 800,000 average stays in Airbnb properties every night.
● Turo: Turo is changing the car -sharing experience around the world. It allows people to share their cars with its customers and is a prime example of a P2P economy. Turo is present in more than 5,500 cities and across the US, UK, Germany, and Canada.
GO -TO -MARKET STRATEGY
Social Media Campaign
Rento plans to run a massive social media campaign to attract investors for its Token Sale event. It will run customized campaigns on Facebook, Twitter, Instagram, Youtube, Reddit, cryptocurrency forums, ICO listing websites, and Telegram. Social media will play a crucial role in reaching out to its target audience. Furthermore, Rento will create a Telegram channel to answer queries and share information with its followers/potential investors.
Online/Offline Marketing Campaign
Rento will consider multiple e-marketing channels to acquire new customers. It will partner with community influencers and crypto groups and participate in crypto events in its target geographical areas. Rento plans to work with private fundraising groups for its Token Sale event.
ONGOING MARKETING PLAN
● Rento App: The Rento App will act as the primary channel for Rento’s products.
● Rento App product website: This will be our main information channel about our App, the development of the software, our team, and our vision. At www.rento-app.com, you will find all you need to know about our product and how to use it.
● Social Media (Facebook, Twitter, Instagram, Youtube, Reddit): This will be our main marketing distribution channel for our App, news about updates, new functionalities, and our company’s growth.
● Google AdWords and other forms of e-marketing: This will be a channel of e-marketing distribution. We will invite people to download our App or visit our website to find out more.
● Tradition marketing: Rento will use traditional marketing channels such as banners, content, expos, and direct marketing (inviting rental companies directly) to grow its user base.
Rento's Technology
The Rento Platform has blockchain technology at its core. Rento will create its own blockchain to facilitate customized technology implementations and authority.
Proof of Authority Consensus Model
Rento plans to implement a PoA consensus algorithm, which operates through a reputation based consensus mechanism. In PoA blockchains, pre-approved validators stake their identity, and they are responsible for validating transactions throughout the network. These validators are incentivized for maintaining honest nodes.
Wallet for Token Sale Event
Rento recommends MyEtherWallet and eBit system to receive Rento Tokens during the Token Sale event. It is important to note that Rento is an ERC20 compatible token, which means sale participants can use other ERC20 compatible wallets, including Trust, Ledger Nano S, Trezor, Metamask, Coinomi, Parity, and Mist.
If you want to know more about this project just check out these links below. Have a great day. Thank you :
Website: http://rento-app.io/
WP: https://rento-app.io/assets/whitepaper.pdf
ANN: https://bitcointalk.org/index.php?topic=5074644.0
Twitter: https://twitter.com/Rento_app
FB: https://www.facebook.com/rentoapp/
Telegram: https://www.facebook.com/rentoapp/
Instagram: https://www.instagram.com/rento.app/
Reddit: https://www.reddit.com/r/Rento/
Medium: https://medium.com/app-rento
My BTT Profile Link: https://bitcointalk.org/index.php?action=profile;u=2182909
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