Yeah there should be rules, like if you try to register COKE you need to be the company! What has to happen is steemit needs to register the lot of them and work with the companies later and make a killing selling them their coin! Or they could be nice and hold the names for the real companies if/when they do decide to need a coin! OMG this is going to drive STEEM to the MOON one more time! lol
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