Tom this post just blew me out of my seat on the couch here with the laser focus on an exact current issue, a clear case for using a Smart Media Token, and one email at the end to provide a clear point of contact! I hope readers are taking notes on how to make a post that adds massive value to Steem with the potential for wide sharing on social media and even in press while sharing the opportunity with Smart Media Tokens.
To give further validation what you are saying about why an ICO is not the ideal choice, I just found an article explaining the cost at https://steemit.com/blockchain/@quantalysus/costs-to-launch-an-ico which for the city of Berkley certainly would be even higher maybe into the millions of dollars just to launch it versus being nearly free on Steem with a SMT.
I will be resteeming your post soon with the hope a few of the readers here will learn from what you did here and create more posts like this!