Because they can't customize STEEM to their business logic. There are two arguments: 1. It's a bad idea, 2. No one else is doing it. 1. Most Steemians agree that it's a good idea, if you don't agree with them, that's cool, it's your opinion. 2. No one has presented any proof anyone else is doing it.
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Thanks for the reply.
I wouldn't say that it's a bad idea, more like that this feature shouldn't have top priority over other 2016 roadmap features such as Communities, I'll even say that implementing 2f authentication for security reasons should be more important along with proper marketing as @ats-david stated numerous times.
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Thanks for sharing your opinion. Hivemind (communities) is being developed in parallel to SMTs. They are equally high priorities.