Likewise :)
All it'll take is one recognizable brand integrating SMTs into their existing network. In terms of third party usage, I think it will snowball from there. Folks need "examples" of how they could tap into this. A lot of new apps will be built soon, but 2018 could be a huge year for Steem to penetrate existing platforms.
re: examples - YES.
@donkeypong's "The Day the Paywalls Died: How Steem’s Smart Media Token Saved My Family’s Newspaper" writeup was BRILLIANT, serving as an excellent case-study. Although fictional and it might have gone a bit far by the end, really did a great job at painting a clear outcome of how STMs could be implemented.