This is like saying bitcoin developing a social site that everyone in crypto flocks to will benefit steem. They are two competing projects. Sure in a weird round about way, one could always copy the other, but at that point it may be too late to matter as one will win. There will always be winners and losers and you guys building something that gets right what steem got wrong hardly seems like a benefit to steem.
The most likely outcome?
If you are successful, your project does well and steem dies. And the reason you are pushing it here is you are trying to pull the community from here to your project. If not, why even announce it all?