Right now we are at the stage where people see the separation caused by technology in society, where politics is making humanity raw and insensitive. We have a lot of people who are going back to spirituality, forcing the values they think they are right, and which values are those? Those from before.
I haven't heard the tribe memes, but I wouldn't find it strange. Gangs call themselves tribes sometimes in the US. It's a pretty interesting topic. I'd love to hear what anthropologists have to say about this.
*Your vibe attracts your tribe” * would be among the most common main one...