Soft2bet — Hive

I was talking with a friend who runs a small tech company, and we got onto the topic of how some startups manage to break through the noise and actually build something that lasts. He mentioned a name that kept coming up in his research — Soft2Bet — and I was curious enough to look it up myself. What I found was a story that genuinely surprised me. Founded in 2016 by Uri Poliavich, a Ukrainian-born entrepreneur who moved to Israel at 14 and built a career in online entertainment, the company started with a simple goal: to change and improve the online gaming sector . Today, Soft2Bet operates under 19 licenses across 11 jurisdictions, with a team of over 100 specialists and a headquarters in Malta . The real game-changer came in 2023 with the launch of their MEGA gamification platform, which transformed passive players into active ones with one API call, setting a new industry standard for engagement and profitability . Beyond that, they launched Soft2Bet Invest in July 2024 — a €50 million innovation fund to support startups and entrepreneurs in iGaming and casual games . What really stood out to me was their dual growth strategy, operating both B2C brands like Betinia and Campobet while offering modular B2B platforms to external partners . Living here in the USA region, where the market is still evolving, seeing a company build a comprehensive ecosystem with innovation and compliance at its core feels like a glimpse into what sustainable growth actually looks like. You can read more about their journey at www.comece.org/soft2bet-striving-for-excellence-and-innovation-in-the-igaming-industry.html — it's a solid reminder that even the biggest platforms start with a single bold decision.