They ask me how many things you have to know to write blogs. Actually, when writing for the web, the most important thing is to make reading an attractive and pleasant experience.
That's why I thought I'd tell you about how to write blogs for online readers. Keep reading and you will know:
- Why the online public and the general public do not read the same.
- How to adapt your style for online readers.
- What tools work to write blogs online.
Key differences between writing for online and offline audiences
It is clear that there are differences between physical content such as flyers, brochures, guides, magazines; and the online content that we find on websites and social networks.
The graphic designs and the ways in which they persuade the reader to continue reading and executing actions to reach the objective of your text are different.
Let's see.
Different reading habits
Each reading channel is consumed according to reading habits that depend in turn on factors such as
- style;
- length;
- and structure.
To attract readers or an online audience, the writing must be adapted to the channel and interface of the site. As well as considering that our readers are exposed to information constantly and very quickly.
So those long articles that we read in magazines and newspapers have no place in the reading habits of the online audience.
A long text or post, of paragraphs with large blocks of sentences, can become frustrating for those who are looking for specific information or a solution from a smartphone, cell phone or tablet; and that also has very little attention time.
How to adapt your style for online audiences
Below I will give you best practice ideas for writing successful blogs.
Take note!
1. Introduction or hook paragraph
This is the first paragraph of your text, in which you must attractively summarize what your article is about. Some parameters that you must follow to achieve are:
- Capacity for synthesis and management of the topic to say in something less than 60 words or three lines.
- Must be impeccable, punctual, to the point.
- With a convincing tone and hit the reader's pain point so that he is interested in reading.
- It is advisable to use questions that start a conversation.
2. Think about your audience, more than your product
To do this, you must have prior knowledge of the public to which you are going to address, with some demographic and marketing data that the analytical metrics of your website or social networks offer you.
Try to put yourself in their eyes and detect their needs, what they are looking for and what words they use to search on Google and focus on the solutions that your product or service provides.
3. Always include a call to action
Believe it or not, readers don't do anything if you don't tell them to.
The CTA or Call to Action are those invitations, indications or suggestions that motivate your reader to perform a specific action that meets the objective of your content.
There are many examples, from subscribing to your blog, sharing, commenting or reading another article.
How to find inspiration?
First, don't start by imposing barriers on yourself. You can. We all know how to write, right? You just have to adapt the how.
I know it's hard to stay inspired to write. Sometimes we must use extra help to find topics that are attractive.
If you are not familiar with keyword analysis and search analytics, here are some tips to get you started.
1. Stalk your competition
This does not mean that you copy, no. Check what he does, what he writes, what topics he handles, make a list and think about how to develop or improve them in your own way.
2. Use digital analytics tools
I recommend you use the Answer the Public tool to find detailed lists of types of queries on a specific topic. It is of great help to find what your audience or real demand is looking for.
Register your website in Google Search Console that helps you track the performance of your website to improve your user experience.
Likewise, the Google word planner that tells you the volume of people searching for the specific topic or term you are dealing with.
3. Organize your writing style
For the development of the text and organize it in an attractive and easy to read way, you must use the different formats for readability, such as,
- Vignettes.
- Listings.
- Bold.
- Short words.
- Short phrases.
- Short paragraphs.
- Use of synonyms.
Also put a subhead every 300 words, you can apply different categories of structured subheads like H2, H3 and H4.
Do it constantly, trying to create a unique tone and style that your readers identify as yours, without the need to know who the author of the text is and associate your brand or commercial voice with it.
Make it a clear, recognizable and differentiating tone.
Think about the mission and values of your brand and this will make your message distinctive.
Well, are you ready to start blogging for your business or startup?
Thank you for reading this far!
If you liked this content, I would appreciate your comment.
Dear @eleidap, we need your help!
The Hivebuzz proposal already got an important support from the community. However, it lost its funding few days ago and only needs a few more HP to get funded again.
May we ask you to support it so our team can continue its work this year?
You can do it on Peakd, ecency,
https://peakd.com/me/proposals/199
Your support would be really helpful and you could make the difference! Thank you!