Everything is a goal of the ego. Every idea and thought, so is love, a fiction to sooth the ego and feel good. Nothing true can be conveyed on a mental level, but we must try :)
The purpose of existence is free will, which can only be achieved if we are 100% egoistic, and still chose to beg for more, to be able to love and nourish others. If our faith is pure in that this can be done, even if its not in favor of the ego, and if we only wants to change for the sake of creation, we will be changed. We will be able to let true consciousness enter our existence and by that true love.
It is all a massive paradox indeed, since it cannot be conveyed mentally, stillness is movement, emptiness is shape, eternal, infinite, all unimaginable constructs, way beyond anything that will every be written down or told by words :)
Peace